1.IDENTIFICATION Who are you? Why do you have a web page and why should
they return or do business with you? These are questions that should be answered
on your title page and perhaps included in some form in every page on your site.
A simple way of contacting you should be in place. One example of this is an invitation
at the bottom of each page, to email comments to you, with a link that activates
the email portion of the browser.
2.CONTENT DESIGN The download
period is your most vulnerable time on your web page. Keep your index page simple.
Make sure you have text enough in the top of the page to give the visitor something
to read while your graphics are loading. Keep graphics to a minimum.
Use short
paragraphs and a lot of room for the eye to rest.
A designer or advertiser calls this "White Space." |
"White Space" is VERY IMPORTANT.
It can make or break any advertising
space.
Too little makes a document seem too busy.
Make sure your text
margins can float if your skill or HTML editor can manage it. Include graphics
that are in harmony with the rest of the page and the message that you want to
present.
Make sure your background and your text can be seen by persons who
are colorblind. AND, if you are colorblind make sure someone else who is not colorblind
previews your work before uploading it. Never place a white text on light background
or dark text on a dark background. That is an immediate turnoff. It can make your
visitor very irritated at the page designer. It may be just the thing to motivate
them to look elsewhere for information and that elsewhere may not be on your site!
Handicap Accessibility. If possible, make your site determine
if the visitor browser supports frames. If it does not, you should have an alternate
page(s) with the information in large type, text only, for persons who are blind
or have other sight problems and are visiting your site with a text reader machine.
You may include an image in between paragraphs if it is fully described. If you
do not want to do this for some reason the graphics should be at the end of the
document with a warning that they are there and that this is the end of the text.
Again provide your name, business name, phone number, address, and email address
on this page if you want them to have it.
One last thing on the text only
page. . . . Extra borders and === or -0=-=-= or the like sound like the text machine
or the software has hung up like an old record player. Please do not use them.
3.SITE MAP or INDEX is necessary on every page. Link every page in
some way to every other page in your site. Failing that, use a frames format and
make sure that you preserve your margins on all sides of the frames. Place your
site map in the right frame. I suggest that you provide a way for the person to
determine where they just came from and a helper to get them back to the very
last page presentation they visited on your site. The fewer times a visitor needs
the back button on their browser, the less likely they will leave your site till
they have seen it all.
4. It is not advisable to provide invitations
to leave your site on the top of your index page. If you advertise or provide
links to another site, you might want to make sure there is a way for a visitor
who left your site to return from THAT link. This is called a reciprocal link.
You do not need to hide your links. Just do not leave invitations to leave where
a person is really tempted to do so.
5. When making lists with
graphical bullets (such as picture of a globe, a diamond or ball), if possible
make them into radio buttons or links to the area in your web page that illustrates
your point. When using graphics, remember that many people will click on a graphic
for a description, or expansion of the information that picture represents. Some
websites use this to their advantage to create pleasant surprises for their visitor.
Some visitors search for those surprises. Perhaps you should consider providing
those surprises.
6. The more often you change your web page,
the more often a person may visit. There are services of which you may subscribe
that informs the subscribers when a member site has changed.
7. You
may also create a guest register. Many people will sign the guest register,
thus providing you leads for future activities. You may also notify the resulting
mailing list when your web page has changed. If you are so inclined, a newsletter
will provide you with a further opportunity to present your views or products.
8. Once you have created your site, view it with as many browsers
as you can. Read your site with an IBM and a Macintosh. I have been told that
62% of all web sites are created on a Mac and about 35% of the readers are on
Macs. (Personal Observation)
9. If you are friendly to a Mac
User, you have a great chance to gain his loyalty. He may even advertise your
site to other Mac Users. If you want a lot of positive hits on your page, create
reasons for a Macintosh user to visit and ask for his referral to your page.
These are only nine of the many suggestions I have made when visiting a web
site. I visit only 20 minutes. That is as long as I expect any visitor to remain
interested in any site. If they need the bottom scroll bar to read your text,
I expect them to leave immediately. Your visitor is your guest. Do not
make them work to enjoy your site.
Presented by Daniel
Deane, P.O.Box 3548, Chattanooga TN 37404
Publisher of Daniel's InfoZene,
a general interest/public service ezine Internet tips, Humor, Recipes, PSAs, disability
advocacy, and more.
Copyright 1997 Daniel Deane
