This
article will deal with the aspect of banner ads as one phase of the marketing
process to help bring traffic to your site. True, the internet is alive and bustling
with business.
However, just because you put up a web page don't expect
that is the total answer to your marketing efforts online.
No, my friends
there is alot more not being told to you then what is being sold to you. This
method is just one of many ways to promote your site, however an effective one
if used correctly to help start building your traffic count.
Personally
, Let me say this....you need to understand that putting up pages won't make you
an overnight success. If you are in a home business and use mailorder as a way
of doing business, then the internet is a great way to supplement your efforts
to building your customer base. I publish a sweepstakes newsletter and have done
so for 5 years.
I put my pages up in April of 1997 to supplement my newsletter
for my many subscribers who are online and to introduce myself to new people.
Learning immediately that people didn't flock to my site, I started to look at
banners as a way to introduce new people to our site. First off, you can build
a page, you can have a page built for you, or you can rent space in a mall doesn't
matter how you get there but I do agree that you should be on the web and get
your business there. However, you must market your efforts to make them successful.
Just what am I talking about you might ask?
First off, true enough there
are 60 million people out there but the most important aspect is don't get lost
in the crowd. With all those people and all the pages out there, how do you get
them to your site? There are many lonely sites out there on the web and perhaps
you have one of them. I have built a steady stream of traffic to my pages and
share this information with you to help you.
One very successful technique
of getting people to your site is the use of banner advertising. Banners
can be seen on many webpages. You can buy banner space or you can exchange
banners. You can also host banners. How do you get started you may ask?
There are several banner networks on the internet and the ones I mention
here are just a few of them. They include Link Exchange, Trade Banners, and Paramount
Banner network. You join these exchanges and post the html they give you on your
page or pages . In exchange they will post your banner on a rotating basis on
other websites. Of course you have to have traffic to build credit to earn showings
of your banners on other sites.
But, Terry I don't have a banner you
say? This is not usually a problem, once you join the network they have normally
have a list of people who will make you a banner. Yes, that is right they will
design a banner at no cost for you to submit to the exchanges.
Great
way to build traffic is have a banner built that is short and to the point. One
that creates interest. Just take a look at the many many banners on the internet
for ideas. Check out pages that deal in similar products to yours and you will
get ideas on how to put your banner together. Here are the addresses of banner
exchanges that we work with , you of course can locate others simply by searching
them out and a little research.
Link Exchange: http://www.linkexchange.com
Trade Banners: http://resource-marketing.com
Paramount : http://www.jeopardypro.com/paramount/
To learn about each banner exchange network simply go to the addresses
and read the member information and if they interest you join up, you will receive
a membership number and account. What about building your own banner you may ask?
Well I have a couple of places you can actually build your own banner. Here you
can build them quite easily and then load them into your directory for display.
I have used these services to build banners for my products or services! You can
get them done instantly, select the colors of your choice and generally rework
them til you find them satisfactory.
You will also find more information
on banner building at these services to help you along.
Banner Generator:
http://www.coder.com Creative Connectivity http://www.crecon.com/banners.html
Does your site have enough traffic to warrant hosting banners and getting
paid for hosting them?
If so, you may want to check out Safe Audit.
There are others but this service is one of the most popular out there and has
a good system to select a banner or banners to host and get paid by the click
through or order.
I personally have started using this service and although
you won't make alot of money doing this, you will make a few dollars and you can
choose the banners you want to host.
It is a good way to generate a few dollars.
Keep in mind you need to have enough traffic on your site to make money doing
this.
Also Safe Banner will host your product on other sites and you
pay a commission for each order that is sold through Safe Audit.
Safe
Banner Audit: http://www.safe-audit.com/ Internet marketing offers an exciting
opportunity to introduce people to your products or services. Banners is only
one way of bringing traffic to your site and a great way to get your site advertised
on other sites by the use of exchange.
I recommend using banners to bring
new traffic to your site.
My site has steadily grown each month and in
September our home page took over 8,000 hits on just the home page. I hope this
banner article has given you some ideas of how to get started and use banners
to build traffic to your site.
Of course, this in itself is not the
magic marketing solution only one of many steps you will need to take to build
traffic to your site. I have a series of other methods which I will present over
the coming months for you to learn more on marketing your site on the internet.
Mr. Delosh publishes "Sweeping the USA" monthly sweepstakes newsletter
You can also email him at delosh@slic.com or visit his website at: http://members.tripod.com/~TDelosh/index.html
