Online marketers who are providing valuable, free, content
will keep the people coming back. And keeping them coming back, is the name of
the game. You see, studies show that a prospect will see an advertisement 5-7
times before buying.
So, if you give them a reason to keep coming back,
you dramatically increase the chances of them actually purchasing your product
or service. "But What Do I Offer To Keep Them Coming Back"? That depends on what
you're selling and who your target market is.
For instance, our target
market is online marketers, like you! Anyone who is doing business on the Internet,
and needs advertising, are potential customers for us.
So, we offer
free advertising, of course. Free reports, free banner placement, links to free
advertising, free newsletter, etc. If you go to our web site, you'll see that
roughly 80% of what we offer is free.
If you're target market is, say
fishermen, and you offer free advertising, you won't get many repeat visitors.
But, if you offer weekly updates on good fishing holes, and offer a "free fishing
lure to anyone who fills out our online survey", you'll keep them coming back.
Whatever you're offering, you probably know a lot about it. Write your
own articles, and post them on your site. Just write like you were talking to
your best friend. It's not really that hard. Chances are, (about 100% chance),
that if you are offering a service or product, someone else is, too. Find these
sites, see what they're offering free. You can get a lot of ideas by watching
what others are already doing. Just remember this, and repeat it over and over
to yourself: "KEEP "EM COMING BACK!!"
Kim Skinner, of K
& D Publishing, is the author, and publisher of Success Online Weekly, a free
e-mail e-zine developed for the online marketer. To subscribe, send any e-mail
to subscribe-
ezine@kndpublishing.com
K & D Publishing offers many
free online marketing resources.
Visit them at
http://www.kndpublishing.com?report
