*There are a bunch of people not online yet. What website
do you want them to check out first when they do get online?
*It's cool
to advertise your website offline. Get yours out there with the others.
*It's a neat alternative. People get so many advertising messages that they tend
to turn most of them off. But a website advertisement tends to get noticed because
of the high interest in the Internet. Okay, you're ready to do some offline promotion
of your website. What's next?
*Think about the "why." Why do you want
to promote offline? Do you want to make sales? Or do you want people to visit
your site? Personally, I think getting people to your site is going to be the
most realistic objective of most offline promotion.
*Think creatively.
Okay, you know why you're doing it. Now how can you get your URL out to the offline
masses in a creative and memorable way? I'll be suggesting some ways in upcoming
installments of Offline Promotion Tips, but start your own list. Feel free to
share your great ideas with me, by emailing me at Mailto:webmaster@cyberagora.com
*Think cheaply. Okay, I've been on the Internet, the true "land of the
free" for too long, but offline promotion doesn't have to cost an arm and a leg.
Look for low cost and no cost ways to promote your website offline. They are out
there! Offline promotion is not the only way to build the traffic of your site,
but it can be a great complement to your online traffic building efforts. Online
+ Offline = Complete Traffic Building Efforts!
Craig Hardee is the
webmaster of http://www.cyberagora.com Your Internet Multiplex. He publishes
two newsletters. To subscribe to Cyberagora Report, go to: http://www.cyberagora.com/write/crsub.html
To subscribe to Bad Pun of the Day go to: http://www.cyberagora.com/write/bpsub.html
