I suggest four roads for successful web site promotion
on a limited budget.
1. Certainly submit your site to search engines.
2. Participate in banner exchange programs.
3. Exchange links with comparable
sites and
4. Advertise in newsletters published for your target audience.
You must take the time to submit your site to the four largest search
engines, Excite, Lycos, Alta Vista, and Infoseek.
Prepare your site by placing
proper META tags and keywords to your HTML code for higher listing on these engines.
Utilize Submit It! or Add Me!. These free services submit your site to over twenty
search engines free or for a fee there are over 500 search engines for which your
site can be submitted.
Since, the majority of hits your site will receive
are accessed through search engines; this is a crucial first step in successful
promotion.
There are several excellent free banner exchange programs.
The concept is great, considering free advertising is an attractive way to get
your promotion off the ground. It is important, however; to be selective on the
exchanges you choose to utilize.
Of course, try the best, Link Exchange,
and specifically for women there is Moms in Business Banner Exchange. A clean
and eye-catching banner is essential for to attract hits. It is worth your money
to have a professionally designed banner created to represent your site.
Search for sites of similar interest or the same audience and email
the webmaster to request a link exchange. Avoid mediocre or average sites. Create
exchanges with sites as good or better than your own.
You may not receive
too many hits from this form of promotion, but it is smart to compare your site
with your competition, and while forming associate relationships.
Place
an ad in a newsletter with subscribers in your target audience.
Newsletter
advertisement is much less expensive than banner advertisement and though it is
not quite as effective, there is a lot of hit potential in a newsletter ad.
Do your homework, shop around for newsletters with a number of subscribers
you feel is worth paying for, and write an ad that readers cannot resist.
Promoting your web site on a limited budget is not the same as paying for
a professional marketing campaign. However, you do have to start somewhere and
you will be delightfully surprised with the results of your efforts using promotion
methods. Good Luck!
Theresa Piccola, theresa@lee-bee.com
,Owner of Banner Creations, http://www.iguild.com/homes/bannercreat/ , banner
and website design and promotion, Promotions Director of Lee-Bee Motivational
Charts, http://www.lee-bee.com , Assistant Web Administrator for The Baby Corner,
http://lmg-webdesign.com/babycorner/ and original creator of ~A Mom's Love~ http://www.amomslove.com
, a monthly online magazine full of insightful articles and information for all
moms.
