The net result is: No One Is Selling Anything! There
are a couple of reasons that this is happening.
First, with programs
that have no start-up fees to join, there is no incentive to sell. It's real easy
to recoup your loses when there are no loses to start with. When you own money
is on the line there's a little more motivation. The second, and I think biggest
problem, is that a lot of people trying to make money on the internet have no
idea how to sell.
There are not many places to turn to. And if you're
like me you have no desire to go to an overpriced seminar to hear a speaker hawk
his/her overpriced training materials. So here, in a nutshell, are some basics
to help you get people to actually buy you products. There are basically four
questions your potential customers are asking.
It's up to you to provide
the answers if you want them to part with their hard-earned money:
1.
Do you really have my best interest in mind?
2. Can I trust you?
3. What
are you really selling?
4. What's in it for me?
| Take a few minutes now and look at your marketing campaign. |
Are these questions being answered? |
There are so many ads being placed today that are all hype, that never mention
what the product is, and make outrageous claims that a reasonable person couldn't
possibly believe. The point is: credibility. The buyer must believe that you are
knowledgeable and truly concerned about their best interest.
After answering
their questions the key is to convince them that they have a need, the problem
is serious and must be solved now, and your product or service will really solve
their problem.
Stir up the emotion they feel about not having your product
or service.
Then show them how you can create pleasure, or eliminate
discomfort by the use of your product or service.
In short, make them
want what you are offering on a logical, as well as an emotional level. Remember,
there is only one way to get anybody to do anything. That is by making the other
person want to do it.
Jim Smoot is an author, internet marketing
consultant, and publisher of the Business Advantage Newsletter. Get a FREE subscription
be e-mailing to cjweb@hotmail.com. You can contact Jim at jsweb1@juno.com, or
by visiting his site at http://members.xoom.com/cjweb/home.html
