Design Issues
Design Issues There are of course design Issues which you'll need to bear in mind:

usability

design

structure

navigation

Usability
How flexible should your site be? Should it work on all browsers or just the latest? Should the user need to download a pile of add-ons before allowed into your site?
One visitor lost is a potential customer lost.

Design
What sort of design do you want? Do you want a modern, graphical site, or an intense word filled experience. Do you want something easy to use? Bright colours, pale colours? Lurid text on lurid backgrounds?
One visitor lost is a potential customer lost.

Structure
Do you want an easy to understand structure to your site? Do you want to make it easy for people to find their way round? Or do you prefer a random approach? Do you want to use frames?
One visitor lost is a potential customer lost.

Navigation
Would you use graphics as your navigation menu? Would you keep to the same navigation system for the whole site? Or randomly change it on every page?
One visitor lost is a potential customer lost.