How to get Traffic to your site (part 3)


Analysis of Search Engines continued ...

Now we take our top link onto Goto.com and see what comes up.

We look at Goto.com as its a pay per click search engine - which means people pay to be included on it. This means that people want to make money from the sites they have advertised on Goto.com.

We can find some useful information from these top few sites.
The cost to advertiser is shown in brackets, and we note that the number one spot (Cost to advertiser: $0.03).

We look at the sites one by one (as many as you can stand, but not more than 10-20)

Goto.com Site Analysis
Site Name	Any Comments or keywords	Affiliate Program?
Deck The House	christmas,christmas decorations,collectibles,pre lit christmas trees,fiber optic christmas tree lights,glass ornaments,icicle lights,.... has Christmas Storys etc	Yes! (Through Commission Junction)

So from looking at these sites which come up on goto.com we can see what keywords they have, what content they provide, and what products they sell. If we see an affiliate program which suits us, then thats great. Make a note of the url to sign up with.

As you can see, we're learning about what types of content we could use on our site, and what products can be tied in.

The keywords used on these sites can be fed back into 7search.com and more results produced. How far you want to go with this process is up to you, but hopefully you'll find it interesting enough to spend some time on.
Don't spend forever though!

Once you have good keywords and good ideas for content, you'll be able to fit it all together and make a cracking website which will get good traffic from the search engines - because you'll have sorted out the best keywords people search for and made highly relevant and specific content pages.